Effective video content has the ability to deliver substantial and memorable impact on its viewer, but it can also be a double-edged sword, as your audience may remember you for the wrong reasons if your content is not impactful. Thoughtful and deliberate planning and strategy are required elements in creating a relevant, creative and engaging video that your audience remembers for all the right reasons.
This eBook provides you with a four-part structure to help you plan and design an effective and memorable video for your audience.